GBST has appointed Bryan Beeston as regional sales executive for Europe, Middle East and Africa (EMEA), as part of a wider effort to accelerate the firm’s UK business development.
Reporting to David Simpson, head of EMEA, Beeston will be responsible for driving new client sales within the UK and wider EMEA region.
Beeston has 30 years’ financial services sector experience in sales, business development and leadership roles, having worked with wealth managers, life companies and pension providers throughout the UK.
Before joining GBST, Beeston spent six years at Dunstan Thomas as business development director, where he was responsible for new client acquisition and supporting product innovation.
Prior to that, he was CEO of Informed Decisions (formerly Legacy Asset Systems) for seven years, providing technology and administration services to retail financial services intermediaries.
Commenting on Beeston’s appointment, Simpson says: “With his strong track record in both business development within financial services and working with innovative technology, Bryan will play a key role in supporting our current pipeline of opportunities and bringing our award-winning solutions to an expanding customer base.”
Beeston adds: “I am looking forward to supporting the company’s continued growth. GBST is well known and trusted in the wealth management sector, both in the UK and globally for its robust Composer back-office platform.
“GBST’s recent and continued investment in modernising that technology, alongside its range of digital offerings, creates a compelling solution, not only for wealth managers, but for the broader financial services industry as well.”
